AppLovin MAX
by AppLovin
For mobile publishers, AppLovin MAX is where in-app bidding and mediation decide which network fills each ad unit. Its APIs return impressions, eCPM and revenue per network, plus user-level ad revenue for each impression. In a Lake beside install attribution and in-app purchases, that user-level revenue turns into lifetime value per user, cohort and acquisition source.
- Category
- Advertising
- Type
- Mobile ad mediation
- Interface
- REST API
- Built with
- Connect Any API
- Credentials
- API key
02Data
What you can sync.
- Ad units
- Network revenue
- Impressions
- User-level ad revenue
- Ecpm
Put AppLovin MAX ad units beside revenue from your own systems, and let DataPrism BI and AI Minds show which campaigns pay back.
Need more? Name any other AppLovin MAX data the API returns, and the AI adds it to the connector.
03Credentials
Credentials you will need.
- An API key
AppLovin MAX uses an API key. You add the credentials once, when the AI asks for them, and it tells you where to create them in AppLovin if you need help.
04Questions
Questions you can answer.
Once AppLovin MAX data is in your Lake, ask an AI Mind in plain words or build the answer in DataPrism BI.
- Which networks win a large share of rewarded impressions while paying below-average eCPM?
- What is total ad revenue per user by install cohort and acquisition channel?
- How did adding an interstitial ad unit change day-7 retention and ad revenue per daily active user?
- Which countries show eCPM drops week over week, and which networks caused the drop?
- How does ad revenue per user compare with in-app purchase revenue for players from each UA network?
05How it works
How it works in DataMind.
-
Pick AppLovin MAX.
Open Lake, pick AppLovin MAX in the source picker and name the connection. Connect Any API opens with a ready prompt that points the AI at the AppLovin MAX API docs.
-
Answer a few questions.
The AI reads the AppLovin MAX documentation, then asks which credentials you will use, which data to sync (for example ad units and network revenue), whether you want a one-time load or a recurring sync, and which accounts or filters apply.
-
Your data lands in Lake.
It builds the connector, tests it and shows you sample rows. Then AppLovin MAX data loads into your Lake on your schedule, ready for the Warehouse, DataPrism BI and AI Minds.
06Pairs
Works well with AppLovin MAX.
Sources teams join with AppLovin MAX in the Warehouse, each one connected the same way.
