Google AdMob
by Google
AdMob is Google's monetization layer for mobile apps. The network and mediation report APIs return impressions, requests, match rate, eCPM and estimated earnings by app, ad unit, country and ad source. App teams usually see that in isolation; in a Lake next to installs, retention and purchases, ad revenue becomes part of lifetime value and can be weighed against user experience.
- Category
- Advertising
- Type
- Mobile ad network
- Interface
- REST API
- Built with
- Connect Any API
- Credentials
- OAuth 2.0
02Data
What you can sync.
- Apps
- Ad units
- Network reports
- Mediation reports
Join Google AdMob apps with orders and CRM deals in the Warehouse to see return on ad spend by campaign, not by platform.
Need more? Name any other Google AdMob data the API returns, and the AI adds it to the connector.
03Credentials
Credentials you will need.
- OAuth 2.0 (client ID, client secret, refresh token)
Google AdMob uses OAuth 2.0 (client ID, client secret, refresh token). You add the credentials once, when the AI asks for them, and it tells you where to create them in Google if you need help.
04Questions
Questions you can answer.
Once Google AdMob data is in your Lake, ask an AI Mind in plain words or build the answer in DataPrism BI.
- What are estimated ad earnings per daily active user by app and country?
- Which mediation ad sources have the lowest match rate on rewarded ad units?
- How does a higher number of interstitial impressions per session relate to day-7 retention?
- Which ad units saw eCPM fall more than 20 percent month over month, and in which countries?
05How it works
How it works in DataMind.
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Pick Google AdMob.
Open Lake, pick Google AdMob in the source picker and name the connection. Connect Any API opens with a ready prompt that points the AI at the Google AdMob API docs.
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Answer a few questions.
The AI reads the Google AdMob documentation, then asks which credentials you will use, which data to sync (for example apps and ad units), whether you want a one-time load or a recurring sync, and which accounts or filters apply.
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Your data lands in Lake.
It builds the connector, tests it and shows you sample rows. Then Google AdMob data loads into your Lake on your schedule, ready for the Warehouse, DataPrism BI and AI Minds.
06Pairs
Works well with Google AdMob.
Sources teams join with Google AdMob in the Warehouse, each one connected the same way.
