Zeta Marketing Platform
by Zeta Global
Enterprise marketing cloud with identity data, cross-channel campaigns and AI decisioning for email, SMS, push and paid media.
- Category
- Marketing Automation
- Type
- Marketing automation
- Interface
- REST API
- Built with
- Connect Any API
- Credentials
- API key, Username and password
02Data
What you can sync.
- People
- Campaigns
- Campaign stats
- Lists
- Events
Bring Zeta Marketing Platform people next to sales and product data, so every campaign is measured on the results it drives.
Need more? Name any other Zeta Marketing Platform data the API returns, and the AI adds it to the connector.
03Credentials
Credentials you will need.
- An API key
- A username and password
Zeta Marketing Platform uses an API key or a username and password. You add the credentials once, when the AI asks for them, and it tells you where to create them in Zeta Global if you need help.
04How it works
How it works in DataMind.
-
Pick Zeta Marketing Platform.
Open Lake, pick Zeta Marketing Platform in the source picker and name the connection. Connect Any API opens with a ready prompt that points the AI at the Zeta Marketing Platform API docs.
-
Answer a few questions.
The AI reads the Zeta Marketing Platform documentation, then asks which credentials you will use, which data to sync (for example people and campaigns), whether you want a one-time load or a recurring sync, and which accounts or filters apply.
-
Your data lands in Lake.
It builds the connector, tests it and shows you sample rows. Then Zeta Marketing Platform data loads into your Lake on your schedule, ready for the Warehouse, DataPrism BI and AI Minds.
05Related
More like Zeta Marketing Platform.
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