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Marketing Automation

Connect Adobe Marketo Engage to DataMind OS.

Sync leads, activities and programs from Adobe Marketo Engage into your Lake, on your own servers. The AI reads the Adobe Marketo Engage API docs, asks you a few questions and builds the connector.

Adobe Marketo Engage

by Adobe

Adobe Marketo Engage keeps each lead with score and lifecycle fields, plus the activities behind them: email sends, opens and clicks, form fills, web visits and status changes, organized under programs and smart campaigns. Bulk extract makes that history portable. Moved into the Lake, programs can be judged on the pipeline and closed revenue they create in the CRM.

Category
Marketing Automation
Type
Marketing automation
Interface
REST API
Built with
Connect Any API
Credentials
OAuth 2.0
Docs
Adobe Marketo Engage API docs

02Data

What you can sync.

  • Leads
  • Activities
  • Programs
  • Smart campaigns
  • Static lists
  • Email performance

Bring Adobe Marketo Engage leads next to sales and product data, so every campaign is measured on the results it drives.

Need more? Name any other Adobe Marketo Engage data the API returns, and the AI adds it to the connector.

03Credentials

Credentials you will need.

  • OAuth 2.0 (client ID, client secret, refresh token)

Adobe Marketo Engage uses OAuth 2.0 (client ID, client secret, refresh token). You add the credentials once, when the AI asks for them, and it tells you where to create them in Adobe if you need help.

04Questions

Questions you can answer.

Once Adobe Marketo Engage data is in your Lake, ask an AI Mind in plain words or build the answer in DataPrism BI.

  1. Which programs produced leads that became closed-won opportunities, and at what cost per opportunity?
  2. How long do leads take from first form fill to MQL, by source?
  3. Which email programs show rising unsubscribe rates across the last six sends?
  4. Do leads with high behavior scores convert to opportunities more often than the rest?
  5. Which smart campaigns have not processed a lead in ninety days?

05How it works

How it works in DataMind.

  1. Pick Adobe Marketo Engage.

    Open Lake, pick Adobe Marketo Engage in the source picker and name the connection. Connect Any API opens with a ready prompt that points the AI at the Adobe Marketo Engage API docs.

  2. Answer a few questions.

    The AI reads the Adobe Marketo Engage documentation, then asks which credentials you will use, which data to sync (for example leads and activities), whether you want a one-time load or a recurring sync, and which accounts or filters apply.

  3. Your data lands in Lake.

    It builds the connector, tests it and shows you sample rows. Then Adobe Marketo Engage data loads into your Lake on your schedule, ready for the Warehouse, DataPrism BI and AI Minds.

06Pairs

Works well with Adobe Marketo Engage.

Sources teams join with Adobe Marketo Engage in the Warehouse, each one connected the same way.

07Related

More like Adobe Marketo Engage.

All 310 Marketing Automation connectors

Your move.

Connect Adobe Marketo Engage and every other source on your own servers. Two months, free.