Walmart Connect
by Walmart
Walmart Connect is Walmart's retail media network. Partners on the Sponsored Search and Display APIs get campaigns, ad groups, keywords, item-level performance and snapshot reports with impressions, clicks, ad spend and attributed sales. Brands selling on both Walmart and Amazon want those reports in one Lake, where ROAS, stock and marketplace sales can be compared across retailers.
- Category
- Advertising
- Type
- Retail media
- Interface
- REST API
- Built with
- Connect Any API
- Credentials
- Vendor credentials
02Data
What you can sync.
- Campaigns
- Ad groups
- Keywords
- Item performance
- Snapshot reports
Join Walmart Connect campaigns with orders and CRM deals in the Warehouse to see return on ad spend by campaign, not by platform.
Need more? Name any other Walmart Connect data the API returns, and the AI adds it to the connector.
03Credentials
Credentials you will need.
- Other credentials
Walmart Connect uses credentials of its own. The AI reads which ones from the Walmart Connect API docs and asks you for them when the connector needs them.
04Questions
Questions you can answer.
Once Walmart Connect data is in your Lake, ask an AI Mind in plain words or build the answer in DataPrism BI.
- Which items have rising ad spend on Walmart but flat total units sold on Walmart Marketplace?
- How does ROAS on Walmart Sponsored Search compare with Amazon Sponsored Products for the same items?
- Which keywords drive attributed sales at a cost below our target ROAS?
- Which ad groups lost impressions after a bid change, and did attributed sales follow?
05How it works
How it works in DataMind.
-
Pick Walmart Connect.
Open Lake, pick Walmart Connect in the source picker and name the connection. Connect Any API opens with a ready prompt that points the AI at the Walmart Connect API docs.
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Answer a few questions.
The AI reads the Walmart Connect documentation, then asks which credentials you will use, which data to sync (for example campaigns and ad groups), whether you want a one-time load or a recurring sync, and which accounts or filters apply.
-
Your data lands in Lake.
It builds the connector, tests it and shows you sample rows. Then Walmart Connect data loads into your Lake on your schedule, ready for the Warehouse, DataPrism BI and AI Minds.
06Pairs
Works well with Walmart Connect.
Sources teams join with Walmart Connect in the Warehouse, each one connected the same way.
