Marketing Cloud Personalization
by Salesforce
Real-time web and app personalization from Salesforce, formerly Interaction Studio and Evergage.
- Category
- Marketing Automation
- Type
- Personalization
- Interface
- REST API
- Built with
- Connect Any API
- Credentials
- Username and password
02Data
What you can sync.
- Users
- Accounts
- Campaigns
- Segments
- Catalog items
Bring Marketing Cloud Personalization users next to sales and product data, so every campaign is measured on the results it drives.
Need more? Name any other Marketing Cloud Personalization data the API returns, and the AI adds it to the connector.
03Credentials
Credentials you will need.
- A username and password
Marketing Cloud Personalization uses a username and password. You add the credentials once, when the AI asks for them, and it tells you where to create them in Salesforce if you need help.
04How it works
How it works in DataMind.
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Pick Marketing Cloud Personalization.
Open Lake, pick Marketing Cloud Personalization in the source picker and name the connection. Connect Any API opens with a ready prompt that points the AI at the Marketing Cloud Personalization API docs.
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Answer a few questions.
The AI reads the Marketing Cloud Personalization documentation, then asks which credentials you will use, which data to sync (for example users and accounts), whether you want a one-time load or a recurring sync, and which accounts or filters apply.
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Your data lands in Lake.
It builds the connector, tests it and shows you sample rows. Then Marketing Cloud Personalization data loads into your Lake on your schedule, ready for the Warehouse, DataPrism BI and AI Minds.
