Lexer
Australian customer data platform for retail brands with unified profiles, segments and activation.
- Category
- Marketing Automation
- Type
- Customer data platform
- Interface
- REST API
- Built with
- Connect Any API
- Credentials
- Access token
- Docs
- Lexer API docs
02Data
What you can sync.
- Customer profiles
- Segments
- Attributes
- Activations
Tie Lexer customer profiles to pipeline and revenue in the Warehouse, and let a Mind report which programs move deals.
Need more? Name any other Lexer data the API returns, and the AI adds it to the connector.
03Credentials
Credentials you will need.
- An access token
Lexer uses an access token. You add the credentials once, when the AI asks for them, and it tells you where to create them in Lexer if you need help.
04How it works
How it works in DataMind.
-
Pick Lexer.
Open Lake, pick Lexer in the source picker and name the connection. Connect Any API opens with a ready prompt that points the AI at the Lexer API docs.
-
Answer a few questions.
The AI reads the Lexer documentation, then asks which credentials you will use, which data to sync (for example customer profiles and segments), whether you want a one-time load or a recurring sync, and which accounts or filters apply.
-
Your data lands in Lake.
It builds the connector, tests it and shows you sample rows. Then Lexer data loads into your Lake on your schedule, ready for the Warehouse, DataPrism BI and AI Minds.
05Related
