mParticle
by Rokt
Customer data platform for collecting, governing and activating mobile and web customer data.
- Category
- Marketing Automation
- Type
- Customer data platform
- Interface
- REST API
- Built with
- Connect Any API
- Credentials
- Username and password, OAuth 2.0
02Data
What you can sync.
- User profiles
- Audiences
- Events
- Data plans
- Calculated attributes
Bring mParticle user profiles next to sales and product data, so every campaign is measured on the results it drives.
Need more? Name any other mParticle data the API returns, and the AI adds it to the connector.
03Credentials
Credentials you will need.
- A username and password
- OAuth 2.0 (client ID, client secret, refresh token)
mParticle uses a username and password or OAuth 2.0 (client ID, client secret, refresh token). You add the credentials once, when the AI asks for them, and it tells you where to create them in Rokt if you need help.
04How it works
How it works in DataMind.
-
Pick mParticle.
Open Lake, pick mParticle in the source picker and name the connection. Connect Any API opens with a ready prompt that points the AI at the mParticle API docs.
-
Answer a few questions.
The AI reads the mParticle documentation, then asks which credentials you will use, which data to sync (for example user profiles and audiences), whether you want a one-time load or a recurring sync, and which accounts or filters apply.
-
Your data lands in Lake.
It builds the connector, tests it and shows you sample rows. Then mParticle data loads into your Lake on your schedule, ready for the Warehouse, DataPrism BI and AI Minds.
05Related
