The Trade Desk
The Trade Desk is an independent DSP where agencies and brands buy display, video, CTV, audio and DOOH. Its API returns advertisers, campaigns, ad groups, creatives, audiences and reports with impressions, media cost, data cost, fees and conversions by supply vendor. Pulled into the Lake, those reports can be checked against verification data and sales, and fee layers become visible per channel.
- Category
- Advertising
- Type
- Programmatic DSP
- Interface
- REST API
- Built with
- Connect Any API
- Credentials
- API key
02Data
What you can sync.
- Advertisers
- Campaigns
- Ad groups
- Creatives
- Reports
- Audiences
Put The Trade Desk advertisers beside revenue from your own systems, and let DataPrism BI and AI Minds show which campaigns pay back.
Need more? Name any other The Trade Desk data the API returns, and the AI adds it to the connector.
03Credentials
Credentials you will need.
- An API key
The Trade Desk uses an API key. You add the credentials once, when the AI asks for them, and it tells you where to create them in The Trade Desk if you need help.
04Questions
Questions you can answer.
Once The Trade Desk data is in your Lake, ask an AI Mind in plain words or build the answer in DataPrism BI.
- What share of total spend is media cost versus data and platform fees, by channel?
- Which supply vendors deliver CTV impressions at the lowest cost per completed view?
- Which third-party audiences lift conversion rate enough to pay for their data cost?
- Which ad groups spend steadily but have not recorded a conversion in 30 days?
05How it works
How it works in DataMind.
-
Pick The Trade Desk.
Open Lake, pick The Trade Desk in the source picker and name the connection. Connect Any API opens with a ready prompt that points the AI at the The Trade Desk API docs.
-
Answer a few questions.
The AI reads the The Trade Desk documentation, then asks which credentials you will use, which data to sync (for example advertisers and campaigns), whether you want a one-time load or a recurring sync, and which accounts or filters apply.
-
Your data lands in Lake.
It builds the connector, tests it and shows you sample rows. Then The Trade Desk data loads into your Lake on your schedule, ready for the Warehouse, DataPrism BI and AI Minds.
06Pairs
Works well with The Trade Desk.
Sources teams join with The Trade Desk in the Warehouse, each one connected the same way.
