Semrush
Semrush tracks domains and keywords across search engines: organic and paid visibility, keyword volumes and positions, backlink profiles, position tracking campaigns and site audit results. Placed in the Lake beside first-party data, those estimates help marketing leads see where competitors gain ground and which keyword gaps matter for products that sell.
- Category
- Content, Social & SEO
- Type
- SEO & SERP data
- Interface
- REST API
- Built with
- Connect Any API
- Credentials
- API key, OAuth 2.0
- Docs
- Semrush API docs
02Data
What you can sync.
- Domain analytics
- Keywords
- Backlinks
- Position tracking
- Site audit
Bring Semrush domain analytics into your Lake and ask an AI Mind which content moves the numbers.
Need more? Name any other Semrush data the API returns, and the AI adds it to the connector.
03Credentials
Credentials you will need.
- An API key
- OAuth 2.0 (client ID, client secret, refresh token)
Semrush uses an API key or OAuth 2.0 (client ID, client secret, refresh token). You add the credentials once, when the AI asks for them, and it tells you where to create them in Semrush if you need help.
04Questions
Questions you can answer.
Once Semrush data is in your Lake, ask an AI Mind in plain words or build the answer in DataPrism BI.
- Which competitor domains gained the most organic keywords in our category this quarter?
- Which tracked keywords fell out of the top 10, and which landing pages do they target?
- Which keywords do competitors bid on in paid search that we rank for organically?
- Which site audit errors appeared after the last release?
05How it works
How it works in DataMind.
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Pick Semrush.
Open Lake, pick Semrush in the source picker and name the connection. Connect Any API opens with a ready prompt that points the AI at the Semrush API docs.
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Answer a few questions.
The AI reads the Semrush documentation, then asks which credentials you will use, which data to sync (for example domain analytics and keywords), whether you want a one-time load or a recurring sync, and which accounts or filters apply.
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Your data lands in Lake.
It builds the connector, tests it and shows you sample rows. Then Semrush data loads into your Lake on your schedule, ready for the Warehouse, DataPrism BI and AI Minds.
06Pairs
Works well with Semrush.
Sources teams join with Semrush in the Warehouse, each one connected the same way.
