Microsoft Clarity
by Microsoft
Microsoft Clarity records sessions free of charge, and its Data Export API returns traffic metrics such as sessions, page views, scroll depth, rage clicks, dead clicks and quick backs by page, device and source. The export only covers the last few days, so history disappears unless it is saved. A daily pull into the Lake builds the long record Clarity does not keep.
- Category
- Analytics & Attribution
- Type
- Session replay & heatmaps
- Interface
- REST API
- Built with
- Connect Any API
- Credentials
- Access token
02Data
What you can sync.
- Sessions
- Page views
- Scroll depth
- Rage clicks
- Traffic metrics
Keep your full Microsoft Clarity history in your own Lake and ask an AI Mind what changed, where and why.
Need more? Name any other Microsoft Clarity data the API returns, and the AI adds it to the connector.
03Credentials
Credentials you will need.
- An access token
Microsoft Clarity uses an access token. You add the credentials once, when the AI asks for them, and it tells you where to create them in Microsoft if you need help.
04Questions
Questions you can answer.
Once Microsoft Clarity data is in your Lake, ask an AI Mind in plain words or build the answer in DataPrism BI.
- Which landing pages have rising rage click counts since the last release?
- How does average scroll depth on articles relate to newsletter sign-ups?
- Which traffic sources produce quick backs at twice the site average?
- Do pages with high dead click rates convert at a lower rate?
05How it works
How it works in DataMind.
-
Pick Microsoft Clarity.
Open Lake, pick Microsoft Clarity in the source picker and name the connection. Connect Any API opens with a ready prompt that points the AI at the Microsoft Clarity API docs.
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Answer a few questions.
The AI reads the Microsoft Clarity documentation, then asks which credentials you will use, which data to sync (for example sessions and page views), whether you want a one-time load or a recurring sync, and which accounts or filters apply.
-
Your data lands in Lake.
It builds the connector, tests it and shows you sample rows. Then Microsoft Clarity data loads into your Lake on your schedule, ready for the Warehouse, DataPrism BI and AI Minds.
06Pairs
Works well with Microsoft Clarity.
Sources teams join with Microsoft Clarity in the Warehouse, each one connected the same way.
07Related
