Google Ad Manager
by Google
Publishers run their inventory through Google Ad Manager: orders and line items for direct deals, ad units for every slot on site and app, and reports on impressions, fill, eCPM and revenue across direct and programmatic demand. Joined in the Lake with subscriptions, page traffic and sales contracts, that revenue shows what each section, audience and advertiser is worth.
- Category
- Advertising
- Type
- Ad server
- Interface
- REST API
- Built with
- Connect Any API
- Credentials
- OAuth 2.0, Service account key
02Data
What you can sync.
- Orders
- Line items
- Ad units
- Reports
- Creatives
Join Google Ad Manager orders with orders and CRM deals in the Warehouse to see return on ad spend by campaign, not by platform.
Need more? Name any other Google Ad Manager data the API returns, and the AI adds it to the connector.
03Credentials
Credentials you will need.
- OAuth 2.0 (client ID, client secret, refresh token)
- A service account key
Google Ad Manager uses OAuth 2.0 (client ID, client secret, refresh token) or a service account key. You add the credentials once, when the AI asks for them, and it tells you where to create them in Google if you need help.
04Questions
Questions you can answer.
Once Google Ad Manager data is in your Lake, ask an AI Mind in plain words or build the answer in DataPrism BI.
- What is revenue per thousand pageviews by site section once direct and programmatic demand are combined?
- Which direct line items are under-delivering against their booked goal with less than two weeks left?
- How does programmatic eCPM on each ad unit change by hour and device?
- Which ad units have low fill rate on mobile, and how much inventory goes unsold?
- Do advertisers who renew direct orders show higher click-through rates on their earlier campaigns?
05How it works
How it works in DataMind.
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Pick Google Ad Manager.
Open Lake, pick Google Ad Manager in the source picker and name the connection. Connect Any API opens with a ready prompt that points the AI at the Google Ad Manager API docs.
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Answer a few questions.
The AI reads the Google Ad Manager documentation, then asks which credentials you will use, which data to sync (for example orders and line items), whether you want a one-time load or a recurring sync, and which accounts or filters apply.
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Your data lands in Lake.
It builds the connector, tests it and shows you sample rows. Then Google Ad Manager data loads into your Lake on your schedule, ready for the Warehouse, DataPrism BI and AI Minds.
06Pairs
Works well with Google Ad Manager.
Sources teams join with Google Ad Manager in the Warehouse, each one connected the same way.
