Brandwatch
Brandwatch queries collect mentions of brands, products and competitors from social networks, news, forums and reviews, tagged with sentiment, topics and audience demographics. Moving those mentions into the Lake lets insight and communications teams compare conversation volume and tone with campaigns, support issues and sales, rather than reading them in isolation.
- Category
- Content, Social & SEO
- Type
- Social listening
- Interface
- REST API
- Built with
- Connect Any API
- Credentials
- Access token
02Data
What you can sync.
- Mentions
- Queries
- Topics
- Sentiment
- Demographics
Measure Brandwatch mentions against traffic, leads and revenue in one DataPrism BI report.
Need more? Name any other Brandwatch data the API returns, and the AI adds it to the connector.
03Credentials
Credentials you will need.
- An access token
Brandwatch uses an access token. You add the credentials once, when the AI asks for them, and it tells you where to create them in Brandwatch if you need help.
04Questions
Questions you can answer.
Once Brandwatch data is in your Lake, ask an AI Mind in plain words or build the answer in DataPrism BI.
- How did mention volume and net sentiment change in the week after each campaign launch?
- Which topics drive negative mentions of our product compared with our two main competitors?
- Do spikes in complaint mentions come before rises in support tickets?
- Which audience segments by age and region discuss our brand most?
05How it works
How it works in DataMind.
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Pick Brandwatch.
Open Lake, pick Brandwatch in the source picker and name the connection. Connect Any API opens with a ready prompt that points the AI at the Brandwatch API docs.
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Answer a few questions.
The AI reads the Brandwatch documentation, then asks which credentials you will use, which data to sync (for example mentions and queries), whether you want a one-time load or a recurring sync, and which accounts or filters apply.
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Your data lands in Lake.
It builds the connector, tests it and shows you sample rows. Then Brandwatch data loads into your Lake on your schedule, ready for the Warehouse, DataPrism BI and AI Minds.
06Pairs
Works well with Brandwatch.
Sources teams join with Brandwatch in the Warehouse, each one connected the same way.
